Why Local SEO Is Important?

All small businesses regardless of size or industry can benefit greatly from Local SEO.  If you are not familiar with search engine optimization in general, read the post below and prepare to be amazed!

What Does Local SEO Mean?

Small Businesses Getting Found Online Through Local SEOLocal SEO is a type of marketing which allows you to improve your exposure online through your search engine rankings.  This can allow you to promote your wide variety of services to customers in your area who are looking for your services.

In today’s fast paced world, the majority of consumers are turning online to search engines like Google, Yelp, Yahoo and Bing among others.  Therefore if you are a small business looking for more business, it is incredibly important to rank as high as possible for searches related to your company.

Top Reasons Why Local SEO Can Grow Your Business

  1. Local Search Rankings are Growing  – The amount of people looking online for local businesses is consistently growing.  This is especially the case when it comes to local searches.  According to a Search Engine Land article, 78% of local searches by way of a mobile device resulted in offline purchases.  This is a huge statistic and points to the need for local SEO marketing.
  2. Mobile Internet Usage Growing – As mentioned above, mobile internet access is growing at a rapid rate.  In fact as of February 2014, more users are accessing the Internet from their mobile devices than from personal computers.  This means that if your website is not optimized for mobile users you are likely missing out on a significant amount of business.
  3. Local Search Marketing is Targeted – There is nothing much more targeted for businesses looking for customers than Local SEO.  With local marketing you are able to connect with potential customers at a time of need.  This often means that they have already made the decision that they will purchase a product or service so all you have to do is provide a valuable service in their time of need.
  4. Many Local SEO Tips are Free – There are several tips that will improve your local search rankings that can be implemented for absolutely free.  For instance, claiming your Google My Business location and listing your business on a variety of other free online directories can quickly improve your rankings online.

 

Ready To Up Your Local SEO Game?

If you are drowning in the deep end of SEO, give the professionals at Savior Image Web Design a call today at (586) 524-8255.  We would be more than happy to sit down with you to discuss your needs whether they revolve around website design, SEO, writing services or graphic design.  We look forward to hearing from you soon.

Scott is a graduate of College for Creative Studies, a native to the Metro Detroit area and has established himself among the local business world as a source for website design, internet marketing, and professionally designed print material. Currently has welcomed a son into the world and lives in Clinton Township, MI.