Reasons Why Every Business Should Blog

Many businesses do not realize the huge benefits that can be gained by businesses that regularly publish blog posts.  You may think that as a business owner, you do not have anything to say, but this is often not the case.  Blogging can help to boost your SEO rankings for a variety of reasons.  Below are just a few stats related to blogging:

A Blog Makes Your Business SocialInteresting Blogging Stats for SEO

  • More Inbound Links – Websites that blog tend to have over 95% more inbound links compared to sites that do not regularly publish a blog.
  • More Indexed Pages – Indexed pages are extremely important in the Search Engine Optimization game.  Sites with blogs have over 400% more indexed pages.  This allows sites with blogs to draw significantly more search traffic than sites without them.

 

People Enjoy Reading Blogs

  • Many People Read Multiple Blogs Per Day – The average person reads between 5-10 blogs per day.  This shows that people are looking to blogs for information which you can translate into website traffic.
  • Blogs are Influential – Consumers look at a company’s blog as extremely influential.  In fact, over 30% of consumers that browse the internet consider a brand’s blog to be the second most influential factor before making a purchase.
  • Blogs = More Leads – No matter how much traffic you have, it means nothing if you are not converting traffic into leads and ultimately sales.  Research shows that companies with more than 50 blog articles typically will notice a 77% increase in median monthly leads.
  • Here’s Some More Tips For Blogging Successfully

 

When Should I Publish a Blog Post?

Ok, so you understand the importance of a blog for traffic generation but you are not sure when the best time is actually to publish your blog posts.  Research shows that over 60% of readers prefer to read blogs in the morning, and around 10AM seems to be the most optimal time to publish a blog post.  If you are looking for the most optimal day to publish your posts, people seem to prefer reading blogs on Monday and Thursday.  It is also important to note that over 40% of blog readers prefer to be notified each and every time a new blog is posted.

Need Help Launching Your Blog?  Call Savior Image Web Design!

If you are ready to launch a blog, but are not sure where to start — we can help!  We offer writing services that can help you churn out high-level content to drive more traffic to your site.  For more information on our suite of services give us a call today at 586-524-8255.  We look forward to connecting with you soon!

Scott is a graduate of College for Creative Studies, a native to the Metro Detroit area and has established himself among the local business world as a source for website design, internet marketing, and professionally designed print material. Currently has welcomed a son into the world and lives in Clinton Township, MI.